COLLABORATIVE DESIGN PRACTICE - TASK 4 DESIGN JOURNAL
COLLABORATIVE DESIGN PRACTICE - TASK 4 DESIGN JOURNAL
1ST NOV - 14TH NOV (WEEK 10 - WEEK 12)
NG VEYHAN (0349223) / BACHELORS OF DESIGN (HONS) IN CREATIVE MEDIA
COLLABORATIVE DESIGN PRACTICE
ASSIGNMENTS DOCUMENTATION
Instructions
Research
According to the feedback received by our team according to The Business School's performance in their Innofest exhibition, we made amendments to our designs.
One of the initial feedback we got for the promotional video was that the hills in the foreground of the opening shot were green and didn't mirror any of the existing materials present on other mediums such as the packaging.
(Fig 01, Initial Hill Foreground Object)
Another issue of this object was that it featured an outline. Which when compared to similar foreground objects from the packaging, did not possess such an outline. Therefore the fix for the foreground hill objects were to change them to a colour that was distinct from the mascot character yet is able to be incorporated seamlessly into the design.
For this end, I chose the colour yellow as it was also the colour of drier grass, yet was also reflective of one of the existing flavours of our product. I also removed the outline of the object according to received feedback.
(Fig 02, Altering Hill Object)
The problems with outlining of the objects in the video did not stop there. Some of the other assets also showed inconsistent outlining. I had neglected to notice this during the production though its effect was noticeable still. When images placed in the video were scaled up or down to fit the composition, the outline expanded or contracted in width accordingly.
To rectify this issue, I altered the outline width of the source image file according to the amount it was scaled it. (i.e. an image scaled to 140% size would use a 8pt width, as opposed to 10pt when scaled to 100%)
(Fig 03, Scaled Lineart Width Comparison)
(Fig 04, Shot with Four Mascots)
Process
WEEK 10: We were wrapping up the final details for the submission of the previous task, therefore less time was allocated to this one.
WEEK 11: After a quick consultation session with Ms Lilian, we reaffirmed the feedback that was given to us by our peers/clients from the previous week.
Changes made include:
- Removing outlines from one of the foreground elements in the promotional video to create a more consistent style with the designs presented in the product package.
- Changing the colour of said foreground object to give a neutral impression instead of leaning towards one of the products specific flavour.
- Some of the outline widths of assets in the video were tweaked to make the line art consistent between all assets after scaling the image up/down.
WEEK 12: In preparation for submission week, most of the work was already done in the previous week. Most of our team was focused on completing their individual design journals.
Feedback
WEEK 10: The students from TBS were overall very satisfied with our contributions towards their projects. During our presentation of our works to our peers in TDS, we received some feedback on some improvements to our works.
- The line art of the assets in the promotional video was inconsistent at times.
- Some of the elements utilized outlines in a manner inconsistent with other mediums.
WEEK 11: We were instructed to continue making amendments according to the feedback received from the previous week.
WEEK 12: No more feedback as the module is concluding this week.
Next Course of Action
WEEK 10: As we had not much feedback in terms of what to change from students in TBS, most of our possible improvements were suggested by our peers in TDS. We will proceed with making the changes to address flaws noticed by them.
WEEK 11: This week we would continue making these minor changes to our material. Each of us would make changes to the parts that we were responsible of.
WEEK 12: The module was coming to an end for this week. Therefore all the work that was left was to complete the presentation slides and finish the individual-based segments for each of our tasks.
End of Semester Reflections
With the final task of the module being concluded, I would like to summarize my experiences and findings when working on this module over the semester.
Experience: Though this was not the first module I have taken that involved projects spanning multiple disciplines, this was the first to involve four schools. (Design School, Business School, Hospitality School and Mass Communication School) The work process from my peers in the Design School was pleasant and we managed to do good on our expectations, however having precise coordination between this many interdisciplinary schools was challenging. We had a few setbacks to our workflow and even had to alter our ideas and deliverables to a sizeable degree to meet expectations, but it worked out well in the end.
Observation: Maintaining a perfectly consistent art style across different members of the same project is incredibly difficult. As each of us might have different habits and conventions when it comes to our personal workflows, these minor differences add up to create a less cohesive design language. It is especially important to involve members in charge of different parts to view and discuss how the work should be kept consistent, which I felt our team could still use some work on.
Findings: With team members having less overlap on our work due to the scale of the project, the lesser time spent critiquing each others work made our work suffer slightly. Despite that we also learned to have confidence in our own designs as we have more experience in this field compared to those who were from other disciplines, and to enforce our design decisions with valid reasoning. Working simultaneously with all the different deliverables being developed together, I've also learned to prioritize work that have a more general use case and could be distributed to other team members to help with their workflow first.
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