DIGITAL PHOTOGRAPHY AND IMAGING - WEEK 5
DIGITAL PHOTOGRAPHY AND IMAGING - WEEK 5
April 26th (WEEK 5)
NG VEYHAN (0349223) / Bachelor of Design (Hons) in Creative Media
DESIGN PRINCIPLES
WEEK 5
Lecture Notes
Today Mr Yusoff further explained the next Project that we are to work on. Prior to designing a new poster, he explained about the composition and the anatomy of what makes a good poster. He also explained that in order to create a good poster, there needs to be a clear sense of purpose and the message that is conveyed in the poster should be explained through the context of the poster.
The steps to begin designing the poster could be broadly defined as follows:
- Doing a deep dive into the topic and gather relevant information.
- Summarize the topic briefly.
- Find the focus in the summary in a few words.
- The title, slogan and other details can be thought about.
- Finally define the call for action.
In order to create a convincing poster, the poster should have
- Imagery with strong messages
- A message with strong meaning, rather than filler-type text.
- Composition elements such as suitably designed titles, colour and layout.
Google Slide Breakdown
Practical
Referring to the steps shown in the video, I began working on the Hearst Mansion exercise.
(Fig 01, Quick Selection, 3/5/2021)
The quick selection was actually the trickiest part of this exercise. The selection would sometimes extend to the background. Even reducing the colour margin made it slightly inconsistent, but it worked out after being a bit more careful when approaching the selected border.
(Fig 02, Cropping, 3/5/2021)
(Fig 03, Importing into Hearst Mansion, 3/5/2021)
(Fig 04, Colour Matching, 3/5/2021)
When using colour matching to blend Shazam into the background image, I felt that the Match Colour function by itself didn't give as much of a level of control that I'd like. By combining the Match Colour function with some smaller adjustments with a Hue/Saturation colour adjustment layer, I was able to achieve my desired outcome.
(Fig 05, High-Opacity Shadow, 3/5/2021)
(Fig 06, Reflection Copy, 3/5/2021)
(Fig 07, Hearst Mansion Complete, 3/5/2021)
My Reflection
The second part of this exercise required us to insert an image of ourselves. As such I picked an image of myself from the recent past.
(Fig 08, Self-Image, 3/5/2021)
The image seemed a bit dark overall, but due to the lack of a more suitable image in terms of perspective I decided to settle on this image. When cropping the image, as per Mr. Yusoff's prediction, did prove to be quite challenging, While the basic shape was selected, there were some feathered edges or protruding selections that I had to clean up with a small point size eraser tool. After that, the same steps followed as those above.
(Fig 09, Hearst Mansion Self Reflection, 3/5/2021)
I think it came out fairly well, and some small imperfections was hidden when downscaling the image of myself to such a degree. I did feel however, that the lanterns scattered throughout the image should've given some lighting onto the subjects in each image.
Feedback and Reflection
Feedback:
Reflection: In terms of technical knowledge, I feel that this exercise was more on the simple side. It still takes some consideration and thinking in order to fully get the correct luminosity for the image to blend both together. I still feel that the lighting is still uncanny in the way, perhaps from the lack of accounting for the light source. A brief respite before the beginning of the next project, it is a more relaxed week,
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