DESIGN PRINCIPLES - WEEK 5
DESIGN PRINCIPLES - WEEK 5
May 5th (WEEK 5)
NG VEYHAN (0349223) / Bachelor of Design (Hons) in Creative Media
DESIGN PRINCIPLES
EXERCISE 5
Lecture Notes
The focus of this week are the two terms imagery and typography. In order to help explain it in an understandable way and define what each of the terms meant, Dr. Charles searched up some example posters and analyzed them to find out what makes each of them so appealing.
What each of the two terms meant according to my understanding are as follows:
Imagery is the usage of visual elements to convey a message through more indirect means, such as symbolism. While not directly depicting the focused subject, the usage of related elements can develop a narrative based on the viewers interpretation.
Typography helps reinforce a theme or message in a composition by using text that is designed in such a way that it helps accentuate the focused subject of the composition. The alignment of the text can help create a visually appealing composition and details of the text itself such as shape and spacing can help develop a theme.
Practical
Visual Research for Arbitrary Symbol
(Fig 01, Example of Modern Music, 8/5/2021)
(Fig 02, Old-School Music, 8/5/2021)
Idea Exploration for Arbitrary Symbols
While doing work for other classes, I was shuffling through the various playlists that I had made on Spotify. I noticed the duality of the taste in music I have personally, ranging from older artists such as Stevie Wonder, to modern Japanese contemporary R&B. I believe that music doesn't have a "expiry date", trends come and go, but any song can find an audience at any point in time. Therefore, I wanted to create a logo that incorporated aspects of both modern and old-fashioned music, best symbolized by a jukebox which represents old music, and a mixing deck of the modern era.
Final Outcome for Arbitrary Symbol
(Fig 03, Laying Groundwork, 8/5/2021)
First I had to settle on what aspects of each inspiration that I can feasibly incorporate into the final design. Doing a very rough sketch of each of these items, it makes it easier to pick out more general elements rather than focusing on unnecessary details. The two do share some similar design aesthetics despite the time difference.
(Fig 04, Working Out the Colour Scheme and Angle, 8/5/2021)
Deciding to go for a more playful colour scheme, I looked up a colour wheel for reference. Pink and green do pair well together, but I was afraid that the choice of colours was a bit too "in your face". Using green as an accenting colour does make the pink stand out better. I also tried to play with angles more as I felt that even a shape as simple as a cube can have so many different looks just by switching the viewing angle.
(Fig 05, Rough Design, 8/5/2021)
(Fig 06, Bubblegum Jukebox, 8/5/2021)
Visual Research for Imagery and Typography
(Fig 07, Head Over Heels, 10/5/2021) (Fig 08, Falling, 10/5/2021)
Idea Exploration for Imagery and Typography
I am quite fond of old shareware PC games as well as those made for old game consoles. Rummaging through an old collection of said games in a website, I came across the cover for an old game Head Over Heels, I really liked the block form lettering and isometric design of the arrangement, and thus I wanted to incorporate it into my work. The other image I found during a casual scroll in Pinterest. It left a lot to my interpretation. Why is he falling? Where is he falling to? At that moment I decided to incorporate the title of the first image, "to fall head over heels for someone". Sounds like a line from a cheesy romance flick.
Final Outcome for Imagery and Typography
(Fig 09, Composition Plotting, 10/5/2021)
When I started on the painting portion of the work, I was somewhat more adept with a brush after experience in previous weeks. However, I was still atrocious at mixing colours for skin. While I had the base colour down, I came to acknowledge the amount of skill it takes to make a fair skin tone convincing.
(Fig 10, Background Text and Skin Colouring, 10/5/2021)
(Fig 11, Basic Colours, 10/5/2021)
I used an artline pen to do some outlining work on the image to create some definition, as I felt that the shading was difficult to distinguish from well-lit regions. The artline pen was also capable of doing some fine detailing work, so I used it to draw some motion lines to make it look a little more dynamic.
(Fig 12, I Think I've Fallen Head Over Heels For You. Literally. ,10/5/2021)
Feedback and Reflections
Feedback:
Reflection: This weeks concept for our work was very broad, therefore I had quite some trouble pondering what I wanted to create. But once I got going, I had a lot of fun creating these two pieces. I am still working on improving my skills with watercolour, but the digital illustration I made was quite unsatisfactory when it came to detailing. Either way, it was interesting to explore just two words with a wide avenue for imagination.
Comments
Post a Comment